We lead the pack in crafting
Our data-driven, results-based approach to digital marketing helps our clients grow during this uncertain time. Think of us as your marketing conductor, providing you with the insights and online expertise you need to drive your business forward.
We will create a digital marketing strategy that provides your company with a blueprint of all the online marketing opportunities and tactics that we will pursue together and will provide us with a clear path to online success.
THIS IS THE PROCESS WE FOLLOW TO customize your strategy
During the discovery process, we take the opportunity to learn about your business (and what sets you apart from the competition) as well as your customers (and your unique relationship with them). We also ask a number of focused questions to find out about what goals are important to you and the areas of business that you would like to see improvement in.
Once the discovery process is complete, we move on to user persona design. This process involves gathering as much data and insight as we can about your customers and distilling that information down into fictionalized characters, each meant to represent one segment of your customer group. Once complete, user personas can be shared with teams company-wide as they are powerful communication tools and allow people to quickly visualize customer segments and comprehend unique needs and how they can help these people.
After the persona design, our next step is to conduct a content audit. A content audit is a cornerstone of your digital marketing strategy; and is a qualitative analysis of all online content (website, network of sites, and social media platforms). Throughout the content audit, we look through and catalogue all of your company’s content and assess its strengths and weaknesses. We examine what is working best and what content is engaging your target audience most effectively. We then use this information to inform and create recommendations for both existing and future marketing content.
The Strategy Build
Once we mutually have an understanding of your goals, your audience, and your existing assets, we proceed with creating a customized marketing strategy. The first component is the organic content strategy that will drive both adjustments to static website content and the plan for ongoing content marketing, often incorporating blog posts and social media. Second, the promotional strategy is created to address how paid digital channels will be utilized to amplify content and drive buyer intent activity, often a mix of digital advertising mediums. Lastly, we ensure the comprehensive strategy is distilled into a clear marketing calendar and budget for your team and ours to follow for the next several months.
Strategy execution completes the digital strategy process. Without a carefully planned execution, a digital strategy can’t be implemented effectively. Throughout the strategy execution, we inform the organization, monitor the process, test and adapt. We want to ensure you understand how and why the strategy is important; therefore, we are committed to continuous and open communication with each and every client. We will coordinate all aspects of the strategy and ensure your company is supported throughout the entire process, which is why execution is a crucial, final aspect of the digital strategy.
You Know What You Want
But Not Sure How to Get There
We Ensure You Don’t Take the Wrong Turn
Many market leaders are investing their time, money, and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction, and budget and resource allocation.
Where are you now? Where do you want to be? What is the best approach to achieve your business goals? Where does your digital marketing budget go? Our digital strategy company addresses these questions to help you generate lucrative online marketing ideas and get you to your desired destination.
Let us assist you in building a robust digital marketing strategy framework for your brand. Get your digital marketing campaign moving with Infiniti Marketing Group’s marketing strategy services.
Visualize a Clear Marketing Direction
Our internet marketing consultant services are designed to help you get from your existing market position to a competitive industry standing.
Where does your business stand in the sales-marketing spectrum? What’s your current marketing approach? Does it get you to your desired destination? Our digital marketing strategy consultants conduct research and analysis to understand your market challenges and craft data-driven recommendations to accomplish your goals.
A good marketing strategy starts with a clearly defined objective. Goal setting allows you to measure success, gain a deeper understanding of the consequences of your decisions and reassess your priorities.
Our internet marketing strategy company helps you determine your primary objectives to set your marketing efforts in the right direction.
Have you rolled out your web marketing campaigns but are still not seeing results? We can help you identify strategic marketing plans to ensure your efforts generate profitable outcomes.
Does your business have a limited digital marketing budget? At IMG, we help you set realistic goals and create an online marketing strategy that fits your financial capacity and marketing capabilities.
Get in touch with us and let’s talk about how to best achieve your marketing objectives, depending on your unique situation.