HOW TO DRIVE
ENGAGE YOUR TARGET CUSTOMERS AT THE RIGHT TIME ON THE RIGHT PLATFORMS
Digital marketing allows you to target customers around the clock, around the world. With a well-researched and expertly implemented digital marketing strategy, consumers will see your website in their search results, right when they need you the most. Our Orange County digital marketing consultants build multidimensional plans that combine a robust social networking presence with advanced search engine optimization techniques to drive business and offer solutions to your audience’s needs. To further expand your reach, we employ an optimized paid advertising campaign to find customers wherever they may be.
Social Media In Today’s World
Web Design &
In addition to our marketing consulting work for social media, SEO, and PPC, in Orange County, we build customized, engaging, user-friendly websites that look great on any device. We create useful, meaningful content that draws visitors in and encourages them to engage via well-placed calls to action.
Many businesses benefit from selling additional goods and services directly from their websites. Their websites are their storefronts. Whatever your needs, our experts ensure that your E-commerce site engages your customers and drives conversions. Optimized checkout design can increase conversions by up to 35%!
Search engines scan millions and millions of web pages. It’s easy to get lost among the vast sea of websites that sell the same products and services as your business. That’s why our Huntington Beach digital marketing consultants perform extensive research and then optimize your web presence so search engines can find your information and offer it as a solution to searchers.
Our digital marketing consulting experts in Orange County provide search engine optimization and pay-per-click advertising solutions to drive potential customers to your E-commerce website. We ensure that when customers reach your site, they find useful information and continue to find more reasons to engage with your site in order to drive a higher rate of conversions at a lower overall cost.
The original Google patent relied heavily on counting the number of links pointing at a particular resource as a way of ranking which content was best. While search engine technology continues to move forward, links are still an important factor in determining not only how your site shows up in search engines, but when. Furthermore, well-placed links drive traffic on their own when customers click to find more information from a trusted resource.
It’s easy to put an ad out there and pay for clicks. Unfortunately, it’s also easy to spend a lot of money for little results. Our PPC specialists are AdWords certified. We develop a comprehensive strategy to not only create great ads, but to target the best keywords and manage bidding to maximize ROI on each target. Then, we use incoming data to continue to refine our strategies to continuously improve your results.
Not everyone uses a search engine to find information, and some people don’t even know what they need until they see it. Social media marketing puts you in front of potential customers, even if they aren’t looking for you yet. From creating and developing your own social media brand to networking and building partnerships, our digital marketing consultants in Orange County will put you in front of the people who are scrolling every day.
Email providers work harder every day to eliminate spam. When it gets through, customers are quick to delete. If your email goes to the wrong people or it has the wrong subject line or message, it may never even be read. If it is opened, it has mere seconds to capture the reader’s attention before they move on to the many other emails they receive each day. Our email marketing specialists ensure this doesn’t happen to your emails. We help you develop your target mailing list, then we help craft emails that will be opened, read, and will generate results.
Getting lots of traffic to your website is one key to success, but if nothing happens once a visitor arrives, you’re wasting time and money. Our Orange County digital marketing consultants create intriguing copy and compelling calls to action. Then, we use analytics to see what is working and test new strategies against older ones until your conversion rate is as high as possible.
Learn more about igniting online visibility with our digital marketing agency!
While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it.
Some signs you may need to bring in the experts include:
- You’re unfamiliar with terms like long tail keywords
- You’re unfamiliar with Google Analytics
- You don’t know the difference between SEO, SEM, and PPC, and how they all relate
- You’re not up to date on social media trends
- You’re unfamiliar with technical SEO
- You’ve never used AdWords, and are unfamiliar with PPC campaigns
- You don’t have a content marketing strategy
There are many reasons for hiring a digital marketing company, but some of the most common include:
- Brings in necessary skills – A specialist is able to design a strategy that reaches your target market and determine the best channels to do so.
- Knowledge about the latest tools and trends – Any digital marketing company worth its salt should be up to date on the latest marketing technologies and trends.
- Generate new ideas – A little fresh blood is always good for creatives.
- Stay competitive in your industry –It’s likely that your competitors are using cutting-edge marketing tactics, so make sure you are too.
Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc. And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money.
A digital marketing company isn’t necessarily a cure-all for all your marketing needs. Marketing takes time – months, even years to see noticeable success. If a company offers you instant results, be very wary. Instead, a company should work with you to define and outline your goals and be able to consistently show and report back on results.
Here are some signs that an Internet marketing company has a proven track record of success:
- High client retention – The company has happy clients who hang around.
- Established – The company has been in business for years.
- Premium pricing – A company that offers great service will charge accordingly.
- Transparent pricing – The company will let you know about its fee structure up front.
- Social proof – If you can’t find social proof on the website, the company is either really bad at marketing or doesn’t have any satisfied clients.
The answer to that question depends on the nature of your business.
If you’re running an e-commerce site, for example, you might be more interested in conversion rate optimization (CRO) than any other aspect of digital marketing. On the other hand, if you’re running a professional services firm, you might opt for content marketing as your primary outreach strategy.