PROVEN PPC MANAGEMENT FOR MEASURABLE RESULTS
GOOGLE ADS SERVICES IN ORANGE COUNTY
Building a great online presence for our customers is what we do best. Unfortunately, even with a robust online platform, there are still many competitors out there and consumers who don’t know about your business yet. That’s where PPC comes in. PPC stands for pay-per-click. PPC advertising, or Google Ads, works by charging your business each time your ad is clicked on. The good news: You don’t pay if you don’t get a click. The bad news: Whatever happens when they click better be good enough to get you results.
That’s where our Google ads services in Orange County come in. Managing PPC advertising properly involves two main functions. The first is generating both an ad that gets clicked on and a result that converts, whether that’s a link to a webpage to make a purchase, an invitation to join a newsletter, or a path to a lead form. The second is making sure that your ads only end up where your target audience will see them and click on them, so you don’t waste money on clicks that don’t convert.
Our Orange County PPC experts use customized analytics to monitor your ad placement and clicks, and then make adjustments to maximize both. We also analyze the post-click activity to improve conversions and results.
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
SEO VS PPC
Which is the Right Strategy for Your Brand?
Understanding your target audience and analyzing their online activities are vital to determining whether PPC, SEO, or a combination of these strategies will work best for your company.
SEO generates organic traffic. That is, traffic that comes naturally via searches for keywords relating to the products or services you offer. This traffic is highly prized because it is free, and it converts better since visitors came of their own accord, not via an ad. However, getting SEO right takes time and patience, and even the best efforts may not reach your entire target audience.
PPC generates paid traffic. Unlike organic traffic, it doesn’t always convert as well. However, with the right offer, PPC can be both cost-effective and much faster than SEO. Even better, with PPC, you can turn on and off where your ads display and target specific audiences. While SEO might draw all the people searching for drywall repair to your renovation company, it may never reach the person searching for paint swatches that match their couch. However, that might be just who you want to target, and our Orange County Pay Per Click management experts can reach them.
Pay-per-click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
Why Our Orange County PPC Management Works
Boost Your Brand Recognition and Scale Up Quickly
Getting your message to your ideal customer at the ideal time is the purpose of granular targeting. Don’t waste your money targeting 30-year-olds when who you really want to target are new parents who moved within the last two years.
Your brand can be anywhere you want it to be with proper PPC management. Our Orange County google ads experts will ensure everyone in your target demographic sees your ad, and that your ad generates quality leads for the best ROI.
Your ads can be in front of potential customers in minutes. Even better, you can get near instant feedback on how your campaign is working, and you can adjust it on the fly. Getting too many non-converting clicks from certain keywords, drop them. For those that are paying off, expand where those ads are seen, all without waiting weeks or even months.
A/B testing involves showing one group of people one ad and another group of people another ad. Done properly, it shows you not only which ad is currently working better, but also how to micro-target ads in the future. If ad B does better overall, you want to go with it. If ad A does better with husbands over 50, then you know what to do to target more of them.
Generate short bursts of sales by offering promotions that reach all the potential customers you care to target. When you have awarded all of the prizes or discounts, or whatever you’re offering, simply turn the campaign off. No one will see it again and end up bothering your employees for a special offer that’s no longer valid.
Once you have your ad and the target audience dialed in, generating traffic is as easy as showing your ads. You can keep the traffic coming with new ads and long-lasting campaigns.
Unlike a radio ad or billboard, PPC advertising comes with measurable and trackable data. Know exactly how many people saw your ad, not how many people drive by a billboard on an average day. Know who clicked and when, down to the minute, with PPC ad tracking.
Build a campaign that fits your business. Refine every part of your campaign, from target audience to what happens when they click. You can even specify which ZIP codes you want your campaign to run in.
Reach out to our Orange County Google Ads service experts now to get started!
Learn more about PPC MARKETING!
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pay a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giants, Facebook, now offer PPC ad models. You can promote your company in search results, on websites, and across social media platforms. PPC ads can feature text, images, and video.
Will my target market click on my online PPC ads?
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted at the online users searching for your type of business. This can make a significant impact on your bottom line.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.