Contact Information: Let us know how best to get ahold of you in regard to any questions that arise while launching your PPC campaign.
Website Access: In order to implement conversion tracking, which is critical for campaign optimization, we need website login credentials. If login credentials cannot be provided, someone on your team will be required to implement conversion tracking for us.
Google Ads Access: If you currently have or had a Google Ads campaign, we can implement our work within that existing account. This works better than creating a new account because we can leverage historical performance data to get your campaign optimized quicker. Also, there may be conflicts that impact the new account if an account exists already. There are two methods to provide access to your existing Google Ads account. If you don't currently have an existing Google Ads account, we will create one from scratch for you and in your name.
Google Analytics Access: We rely on data from Google Analytics to help with measuring the effectiveness of our work for you, to determine keyword activity and to help diagnose website performance problems. If you do not have an Analytics account already, we can create one for you. Analytics access is not required, but is very help for performance and diagnostic monitoring. Access to Analytics can be granted in one of two ways as described below.
Product/Service Targeting Priorities: We would like to understand which services and/or products you would like to target, or would like not to target. Please elaborate as it is important for us to understand what your priorities are, and what services/products you would like to focus on in the campaign. Keep the most critical products and services at the top of your list and feel free to write as much information as needed.
Product/Service Priorities and Ideas: List most-vital products/services first. Add details if needed.
Keyword Targeting Priorities: We would like to understand what search phrases (keywords) are important to you. Please provide a list of keywords that represent keywords that you feel are critical for your campaign. We will complete our own keyword discovery process, but we would like to understand your priorities and ideas. Keep the most critical keyword ideas toward the top of your list.
Keyword Priorities and Ideas: List most-vital keywords first. Add details if needed.
Location Targeting Priorities: Do you sell your services/products to a local community or to a national or international audience? Please elaborate (cities, States, Countries). Where can you generate business from?
Location Priorities and Ideas: List most-vital cities first. Add details if needed.
Monthly Budget Target: Let us know what monthly Google Ads budget you are comfortable starting with. Your budget can be changed (up or down) easily in the future per request. *Note: Google Ads will not hit your monthly budget perfectly and can exceed your budget by as much as 5%-10%. If your budget exceeds the demand for your services, the campaign may also fall short of your target budget.
Google Ad Schedule: Let us know if there are times or days that you do not want your campaign running. For example, do you want ads to shut down over the weekend or late at night?
Google Ads Scheduling Comments:
General Comments: Additional comments that could help your Google Ads management team execute services are warmly welcomed. For example, unique selling points, special promotions, guarantees, or other instructions of interest.
General Campaign Comments: