Did you know that less than 1% of accounts on Instagram and Facebook are approved for verification as the requirements are strict and most who apply themselves get denied -hence why even many well-known public figures come to us for assistance. The criteria needed includes having many news articles about you in google – generally at the very least 8 to 10 strong articles in the recent google news tab, articles in English and full featured articles. Being verified already on other social channels like Facebook or Twitter also helps. Having a Wikipedia page also helps too. The number of followers an account is a minor part in the criteria and we have verified accounts previously with very low number of followers but a high number of news articles and strong online presence is what matters most. Only a few companies like ours can actually deliver hence why the budget required will need to be strong as we can only take on a few eligible clients each month due to the rarity and time needed for the service. In this day and age, standing out is key and having a verified account gives you access to things you would not have thought possible such as networking, business opportunities, raising investment, event invites, dating, online authority and organic follower growth. The best accounts to verify nonetheless are ones of public figures, influencers, musicians,athletes, journalists, celebrities and well-known entrepreneurs or business people. The more press articles you have about yourself and the stronger your online presence, the higher chance they have.
WHAT ARE THE BENEFITS OF BEING INSTAGRAM VERIFIED?
Getting verified not only will increase your brand’s value, it can increase your organic following,and open networking opportunities you would never have thought possible. The investment is worth it. Having a strong personal brand is a must in this day and age!
INSTAGRAM VERIFICATION PREVENTS IMPERSONATION
This is why verified accounts are exclusive for celebrities, public figures, or global brands.Being verified means you are a big deal because you’re important enough to be at risk of impersonation. The check mark is also meant to help users easily find their favorite brands on social media.
HIGHER TRUSTWORTHINESS
Being verified on Instagram increases your brand’s credibility. Considering less than 1% of accounts are verified, having the blue badge and check by your profile name signifies your brand is both important and relevant. When users see a verification badge beside the account name, they are likely to consider the account as trustworthy – great for giveaways and brand deals.
INCREASED BRAND AWARENESS EARLY ACCESS TO SPECIAL FEATURES
Instagram verification can also increase brand awareness and your follower count. This is because verified profiles appear towards the top of the search and suggested accounts. It’s also believed the algorithm favors content by verified accounts, resulting in higher engagement per post.
The blue check could also bring business opportunities to your e-commerce company. Even if an influencer or potential partner hasn’t heard of your brand before, the check indicates your company is a major leader in the industry. This could spark interest in communication or a collaboration with your business. Another perk is that verified accounts receive early access to Instagram features that can help monetize accounts. For example, the swipe-up feature on Instagram stories. A brand needs at least 10,000 users to get access to the swipe-up tool. But verified accounts are the exception to this rule. We submit verification requests through our Media Partner support, and we will also work on your PR before submitting the request. This will give you a bigger chance than requesting the badge yourself via the Instagram app, as we are able to supply Instagram with more background information and a case study. When requesting verification via the app, Instagram will do their own research, often resulting in a denied verification and a mark / record of this on your account. Contact us today to find out what we can do for your personal or professional brand/product and/or service.
